Have you ever thought about the secret behind successful people? In this exciting episode of “Oh My Pod,” Justin and Celine had the pleasure of sitting down with a true networking guru, Michael Whitehouse, famously known as “the guy who knows a guy”. Michael’s journey through podcasting and networking has been nothing short of extraordinary, and in this blog post, we’re going to delve into some valuable networking lessons that every podcaster, coach, or business professional can learn from “The Guy Who Knows A Guy”.
Networking is an essential part of growing your business and making meaningful connections in the podcasting world. As the team at Podigy Podcasts, we understand the importance of networking, and we’re here to share some insights that can help you level up your networking game!
Who Is Michael Whitehouse?
Michael is a Jack-of-all-trades when it comes to podcasting. He’s the author of the book, The Guy Who Knows a Guy, and host of not one, not two, but THREE different podcasts! These include the daily Morning Motivation Podcast, the Guy Who Knows a Guy Interview Podcast, and the Neurodiversity Superpowers Podcast.
So, without further ado, here are 10 networking lessons that we picked up from Michael, and you should too!
1. Podcasting: The New-Age Networking Tool
Michael introduced us to the concept of using podcasting as a networking tool. Hosting or appearing on podcasts opens doors for us to connect with influential individuals who otherwise might charge an arm and a leg for one-on-one coaching. Michael even offers a six-figure networking program to help others learn the ropes.
2. Beware the Podcast Proliferation
Starting multiple podcasts may seem like a good idea, but Michael cautions that handling multiple podcasts can be a recipe for burnout as each podcast requires a lot of work. Start with one, and make it epic!
3. The Magnet Effect
Being a podcast host is like having a VIP pass to talk to almost anyone. Michael emphasized that podcasting enables you to establish meaningful relationships and build a robust network over time.
4. Be A Guest, Make An Impression
Appearing as a guest on podcasts boosts your: credibility, audience expansion, and networking opportunities. It will help you tap into new audiences and open doors for collaboration.
5. What Makes You Awesome?
Justin and Celine asked Michael what makes him awesome, the conversation that followed was enlightening. Turns out, people answer this question in various ways, but it’s always tied to what they are passionate about. Don’t be afraid to show off your uniqueness. It helps you pitch yourself better when networking!
6. Free Coaching (Seriously!)
Michael received free coaching, consulting, and training worth between $50,000 to $100,000—all through podcasting. If that’s not a killer incentive to jump into the podcasting world, we don’t know what is!
7. Don’t Forget Email Marketing
According to Michael, integrating email marketing with your podcast can be a game-changer. It allows you to keep your audience engaged and provide them with value even when they’re not tuning into your episodes.
8. Gear Up But Don’t Go Crazy
Starting a podcast doesn’t require an extravagant recording studio; a modest setup can deliver impressive results. Take it from Michael—and our own Celine and Justin—who swear by a streamlined approach.
The must-haves? A high-quality microphone like the Shure MV7, reliable headphones such as the Audio-Technica M20x, and a sturdy boom or arm stand. These podcasting essentials can really elevate your production quality!
Want to know why we love these picks? Check out our article, “Is the Shure MV7 the Ultimate Podcasting Microphone?”.
9. Have A Clear Theme and Purpose
Before hitting that record button, have a clear theme and purpose for your podcast. People want to tune into something specific and valuable, not a random jumble of topics.
10. You Don’t Have to Know It All
Last but not least, you don’t have to know it all. As a podcast host, your role is to facilitate the conversation, to be curious, and to let your guests shine.
So, there you have it, folks! Networking lessons from “The Guy Who Knows A Guy” that can apply to your coaching and podcasting journey. Remember, building connections, specializing, leveraging technology, staying consistent, and collaborating are key ingredients for success. At Podigy Podcasts, we believe that networking is a vital component of success, and we hope these lessons help you in your journey to create meaningful connections in the podcasting world. Happy networking!
Connect with Michael!
If you found these insights as game-changing as we did, don’t miss out on joining Michael’s community. Head over to guywhoknowsaguy.com and subscribe to his email list for more networking gold and life hacks.
Watch the full episode here ⬇️
Intrigued? Got questions? Just want to say hi? Drop a comment below, and we promise we’ll get back to you! And, of course, don’t forget to tune in to our podcast “Oh My Pod” for more awesome conversations. Cheers, and happy networking!
Listen to Oh My Pod
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Connect with Michael: @theguywhoknowsaguy
Visit Michael Whitehouse’s Website: Guy Who Knows A Guy
Connect with us: @podigypodcasts