7 Tips on How Coaches Can Increase Leads Using Podcasting

Welcome to another enlightening episode of “Oh My Pod” where we aim to provide coaches like you with invaluable insights into the world of podcasting. In Episode 25, we had the pleasure of speaking with Matt Cheney, a podcast and content creation coach with a rich portfolio that includes Emmy award-winning music features and iTunes chart-topping podcasts. 

Our engaging conversation circled around how coaches can maximize their reach and engagement through podcasting, and today we’re sharing the seven golden tips that emerged from that discussion. 

Meet Matt Cheney: The Man Behind the Podcasting Wisdom

Before diving into the tips, it’s worth knowing who Matt Cheney is. With over 17 years of experience, Matt has delivered content for global media platforms and won numerous awards for his work. As the former Head of Audio for Vice Media UK, he knows a thing or two about crafting compelling audio content. Currently, through his business, KULT Media, he’s helping small businesses expand their reach through inbound marketing strategies that include podcasts.

Tip #1: Find Your North Star

Your podcast needs a unique selling proposition that sets you apart from the competition. Understanding your ‘Why’ is crucial, as it acts as your North Star, guiding the content and guests you feature. Make sure your purpose resonates with your listeners for maximum buy-in.

It’s not just about why you’re doing it, but why YOU, as the host, are doing it. What’s your unique selling proposition or story?

Tip #2: Know Your Audience

Instead of chasing celebrity guests, focus on content and interviews that resonate with your target audience. A well-selected guest can facilitate warm and insightful conversations that offer real value to your listeners. 

The best conversations stem from warm connections, so tailor your guest list and topics to the interests and needs of your listeners.

Tip #3: Be the Main Attraction

Remember, you’re not just the host; you’re the show. Crafting your episodes to align with overarching goals and themes adds depth to your podcast and keeps your audience coming back for more. Matt encourages hosts to develop solo episodes and storytelling elements to prevent your podcast from becoming just a collection of disjointed conversations.

Building an engaged audience takes time. While viral content or popular guests might give you a short-term spike in listens, the real goal is to get listeners hooked on YOU. Frame your episodes as part of a larger narrative to keep your audience engaged for the long haul.

Tip #4: Prioritize User Experience

Matt suggests that a well-thought-out user experience enhances your brand image and fosters a loyal following. User experience goes beyond the audio quality. It encapsulates your branding, ease of access, and the overall feel of your podcast. Ensuring a seamless and enjoyable experience for your listeners will keep them coming back. 

Tip #5: Think Big, Increase Your Leads 

Matt cautions against viewing your podcast as merely an audio file. Think about it as a piece of a broader marketing strategy that includes social media, email marketing, PR, and targeted calls to action. 

Remember, an audio-only podcast isn’t enough; you need a 360-degree strategy to engage and convert your audience.

Tip #6: Provide Value

The content you provide should be a reflection of the services you offer as a coach. Don’t hesitate to be generous with your knowledge. The value you provide upfront is your best marketing tool and establishes trust with potential clients.

Consistency in branding and providing relevant, valuable content to potential customers is key! 😉 

Tip #7: Keep the Sales Pitch for Later

Matt’s final tip emphasizes the importance of restraint in your calls to action. Your primary objective should be to guide listeners toward consuming more valuable content, not to bombard them with multiple sales pitches. A focused and strategic approach will naturally lead interested listeners to your services.

The urge to sell your services can be overwhelming, but Matt advises patience. The key is to guide your listeners toward consuming more of your valuable content, making them more likely to seek out your services when they’re ready.

After all, every coach has a story to tell and wisdom to share—why not do it through a medium that reaches directly into the ears and hearts of your ideal clients?

There you have it, coaches! Episode 25 was jam-packed with wisdom from Matt Cheney that could be a game-changer for coaches looking to expand their reach through podcasting. Remember, the key to turning your podcast into a lead-generating tool is to build trust, offer value, and engage your audience in a meaningful way.

Until next time, keep podcasting!

Watch the full episode here ⬇️

This blog post is based on episode 25 of “Oh My Pod.” To get the full experience and listen to the episode, click here!

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Connect with Matt Cheney: @kult.media 

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