Hey there, you podcasting superstar! Are you looking to give your podcast that extra boost, to make it the talk of the town? Then you’ve probably heard of Apple’s New and Noteworthy section, a place of honor that could make your podcast instantly recognizable. We know you’ve been dreaming about that top spot, and you know what? You totally deserve it!
Today, we’re diving into the Holy Grail of podcasting — getting featured in Apple Podcasts’ New & Noteworthy section. Whether you’re a seasoned pro or a complete newbie, you’ll want to stick around for this one. So, let’s get down to it.
What Is New and Noteworthy, Anyway?
For those who may not know, Apple’s New and Noteworthy is like the VIP club of the podcast world. It’s a curated section within Apple Podcasts that features selected podcasts that are—you guessed it—both new and noteworthy. Being featured here not only provides a stamp of approval from one of the biggest podcast platforms but also boosts your visibility significantly. Imagine walking into a party and getting a shout-out from the DJ. Yeah, it’s that cool.
Why Aim for New and Noteworthy?
- Visibility: Millions of potential listeners.
- Credibility: Apple gives you its nod of approval.
- Boost in Audience: Easier to attract sponsors and gain community traction.
How to Get There: The Step-By-Step Guide
1. Be Exceptional Right Out of the Gate
Before dreaming big, let’s get the basics right. You gotta make sure your podcast has:
- Required Tags: Metadata that Apple loves.
- At Least One Episode: No episodes, no party.
- Artwork: The prettier, the better!
- RSS Feed: Make it Apple-compliant.
You want to grab your audience’s attention from the first second. Start with a killer intro. Your content should offer something unique, be it your coaching expertise, a new angle on a popular topic, or even your irresistible charisma.
- The Math: 1 subscriber x 1 episode = 1 download. BUT, 1 subscriber x 8 episodes = 8 downloads!
- Reviews: Aim for at least 50 reviews. That way, you’re more likely to top those New & Noteworthy charts.
2. Quality Over Quantity
Invest in good audio equipment and editing software. Make sure your podcast sounds professional. Remember, people will forgive a lot of things, but poor audio quality is usually not one of them.
- High-Quality Audio: No one likes listening to a podcast recorded in a wind tunnel.
- Eye-Catching Cover Art: Something that pops and says, “Hey! Listen to me!”
- Catchy Title and Description: This is your elevator pitch. Make it snappy!
3. Leverage Your Existing Network
As a coach, you likely already have a community that trusts your expertise. Ask them to support your podcast through social shares, reviews, and subscriptions.
4. The Three R’s: Ratings, Reviews, and Rankings
Encourage your listeners to leave reviews and rate your podcast. The more engagement you have, the higher your chances of catching Apple’s eye.
5. Consistency is Key
Regularly release episodes. Whether it’s weekly, bi-weekly, or monthly, pick a schedule and stick to it. This way, you keep your audience engaged and coming back for more.
Aim for consistency in downloads throughout the week. And a pro tip? Apple refreshes featured podcasts on Mondays. So, launching on a Monday might just give you that extra edge.
6. Cover Art and Metadata
Your podcast cover art should be visually appealing, and your metadata (title, description, keywords) should be accurate and compelling.
7. Utilize Social Media
Let’s not underestimate the power of social media. Make snippets of your episodes, and behind-the-scenes content, and utilize all platforms to gain traction. With Podigy Podcasts, we offer 20 reels per month—imagine the reach you could have!
8. Apply Directly to Apple Podcasts
Yes, you can directly apply to be featured in Apple’s New and Noteworthy. After you’ve recorded a couple of episodes and are feeling good about it, it’s time to submit your podcast to Apple. The best part? There’s no cost involved in listing your podcast on Apple Podcasts. Fill out to Apple Podcasts’ Promotional Form! This process usually takes around 5-10 business days.
Wrap-Up
Being featured on Apple’s New and Noteworthy is like hitting the podcast jackpot. It won’t be easy, but with determination, high-quality content, and a little bit of strategy, that coveted spot could be yours. We’re all rooting for you!
If you’re a coach looking to streamline your podcasting journey, remember that Podigy Podcasts is your go-to resource. We help you create an entire month’s worth of killer content in just one hour a week!
Feel free to share this blog post with anyone you think would benefit from it. And, of course, if you want to take your podcast to a whole new level, don’t hesitate to reach out to Justin, our founder and CEO, or Celine, our fantastic COO.
Watch the full episode here ⬇️
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